Measuring return on investment can be a difficult task. With digital marketing and online sales, this task can be simplified. With analytic data and existing website infrastructure, it’s easy to keep track of ROI for advertisements, web hosting, and more. For example, if you spend $1,000 on advertising and sell $10,000 worth of products from […]
In today’s world, every decision is fueled by data. From choosing your next car to expanding your business into new territory, without the right data every decision would be a toss-up. In the web industry, this data is much easier to collect and is often used to monitor traffic, gather demographic information, and determine if […]
From billboards and advertisements on television to promotional flyers and handouts, marketing is an essential part of business and can be found all around us. Many think of marketing as a daunting task with little return, but technology can make it simple and if done properly, digital marketing can help businesses expand and reach their […]
As you may know, social media marketing definitely has its pros, such as its low cost and extensive reachability but have you considered the benefits of email marketing? Email marketing is also a low-cost marketing tool that can be used to improve your marketing efforts.
All good things come to an end eventually, and it can be hard to think that websites can get old, but they do. Having an up-to-date and functional website is ideal for any business. We all know that keeping our computers and phones updated for the best experience is important; however, updating websites can be easily overlooked. Here are a few signs that your website may need a redesign for the benefit of your business and your customers.