With the rapid development in artificial intelligence, it is safe to assume that many people will be using this technology to generate content in essays, assignments, and on websites. A few years ago, Google and other search engines chose to reward high-quality, reliable content in their ranking system. This means that the website will perform better in SEO rankings if the content is informational and original. In today’s world, where content can be automatically generated, Google has chosen to continue to reward high-quality content regardless of how it is produced. In practice, this means that while AI-generated content intended to manipulate ranking results will be considered spam, using AI to generate things such as transcripts, weather forecasts, and more is fine. Google has recommended that creators review their guidelines before using AI to generate content.