Deciding which marketing tool to use to reach customers is crucial to the success of your marketing efforts. As you may know, social media marketing definitely has its pros, such as its low cost and extensive reachability but have you considered the benefits of email marketing? Email marketing is also a low-cost marketing tool that can be used to improve your marketing efforts.
Social media marketing is a powerful tool that can help you increase your business’s brand awareness. By increasing your brand awareness through social media, your business gets the exposure and visibility it needs to help your business grow and gain more customers.
Social media also gives customers several opportunities to connect with your business through attached links, Facebook Messenger, and more! Engaging with your customers through social media gives your business a personalized touch, helping customers feel more connected and comfortable with your business. Also, by using the attached links to direct your customers to your website to learn more about your services or shop for your products, your website will gain more online traffic.
Although you may not hear much about email marketing, it definitely is a marketing tool that many businesses still use to this day ( i.e. the tons of emails you get when there is a sale at one of your favorite stores). Consider giving email marketing a try to explore how your business can improve its marketing efforts.
Unlike social media marketing which reaches current and potential customers, email marketing is a great way to continually engage with your customers and grow customer loyalty. Through email marketing, you can give your customers updates, notify them of sales, and more as you highlight to your subscribers the perks of being your customers.
Email marketing can also help increase sales and online traffic. As you insert links to your website throughout the email, those links will direct customers to shop and search your website, increasing your online traffic and sales.
It is hard to say which one is better. Both marketing tools offer great opportunities for your business to grow through its marketing efforts. When used together, social media and email marketing complement each other, providing businesses with the dual advantage of reaching potential clients and retaining customers by building customer loyalty.
Spyderserve offers the online marketing tools your small business needs on a budget you can afford. Discover our affordable services on our services page to find out how we can help your business grow, or give us a call at (229) 269- 4108.