If you know anything about Instagram, those highlighted profile pictures at the top of your screen can be tempting, as the idea of attaining new information unconsciously lingers until you cannot resist anymore. Whether you follow a friend or business on Instagram, Instagram stories create a sense of irresistible curiosity that can be hard to ignore. Playing on the idea of FOMO (the fear of missing out) is a marketing skill that successful influencers and businesses find valuable to their marketing strategies. Since Instagram is available to everyone, you too can use its marketing features to your advantage!
An Instagram story is a feature on Instagram that allows users to share photos and videos in a slideshow that disappears after 24 hours. Unlike posts that users can mindlessly scroll through, Instagram stories are a great way to immediately catch the attention of curious users when announcing new products, events, and more.
One of the great things about Instagram stories is that they appear at the top of your audience’s feed for 24 hours, meaning that your post is likely to be seen by curious users, increasing your social media engagement and reachability.
Just as users come across posts from new accounts, your stories are just as discoverable, allowing you to reach more potential customers and new followers.
Another great benefit of Instagram stories is the ability to add your website link. With this feature, you can point your audience to your business website directly from your post. Adding links to your Instagram story is a great way to market to your audience when announcing new products, promotions, and events!
Use curiosity to your advantage with Instagram stories to market your business. Spyderserve specializes in giving you the tools you need to help your small business to succeed. To learn more about the tools we use to help small businesses grow and succeed or for assistance with social media, visit our services page or give us a call at (229) 269-4108.