The key to a successful online presence for your business is consistent branding. Consistent branding is not what people think of when starting to extend their business online on other platforms, but it does make a difference, and it can interfere with the success of your business.
Is your website consistent with your brand and other forms of media, including your business cards or brochures? If not, you may want to learn more about why this is so important. Inconsistent branding could result in customers not being able to easily recognize your business across other online platforms or feel slight distrust in your business, especially when they have trust with your brand, maybe in person but not so much online because of brand inconsistencies. Having the trust of your customers means that they trust buying from you, and if they cannot trust you, you may be losing money in the process.
Once you have identified an inconsistency with your website, the next step would be to take action by doing your due diligence of investigation. This requires you to create a style guide to layout your logo, colors, and other types of media that you want to show across all forms of branding for your business.
When creating your style guide, you may come across the use of different shades of colors that are inconsistent throughout your website and logo. You may also find that the fonts you use on your website are inconsistent with your brand or vice versa. After acknowledging these inconsistencies, you can start to make corrections to achieve a consistent brand. With a finalized style guide, you will then be able to apply it to your online platforms and other forms of media, including your website, social media accounts, and more.
With a consistent brand across all platforms, the next step is to ensure that your message is also consistent. The message of your brand is, in other words, the personality of your brand. How you communicate to your audience also has to match accordingly, so that you can build trust. As stated before, trust is key to your ability to make sales or convince your customers that your product or service is what they are looking for. At this point, you are analyzing your ads, website, blog post, social media platforms, and other forms of marketing to ensure that your message is consistent. If your message states that your business is a place where people can get quality products and services, then be sure that you are constant with this message.
With consistent branding, you can reap the benefits of increased brand awareness and trust with your customers to help your business succeed.
Spyderserve supports small businesses by making resources and tools affordable to help them grow. Learn more about how we can help you succeed with a consistently branded website on our services page or give us a call at (229) 269-4108.