A poorly designed website not only affects your customers’ user experience but also affects your ranking on search engines like Bing and Google. Without reasonably high search engine rankings, how will people find out about your business and make purchases from your website? With this in mind, you can imagine how important it is for your website to look and function with simple and attractive ease so that you can rise in the search engine ranks and meet new customers from near and far.
A simple yet attractive and effective website builds trust with your customers. Poorly designed websites are said to make customers distrustful because of hard-to-read fonts, boring designs, complex layouts, popup ads, flashing ads, and others of the kind. Ultimately, poorly designed websites rank lower on search engines because of the mistrust search engines find in the website as well. Believe it or not, the amount of customer engagement on a website equates to how high search engines rank your website, meaning that if customers are wary of your website due to design, search engines think the same and will lower your visibility.
Since most website traffic these days comes from mobile devices, a responsive website designed for mobile devices is ideal. A mobile-friendly website improves user experience as customers are more likely to engage on their phones compared to desktops. The more customer engagement your website experiences, the better your website will rank on search engine results. With this in mind, if your website has yet to become mobile-friendly and your website struggles with customer engagement or its ranking on search engines, implementing a mobile-friendly design is a great place to start improving your engagement.
Web design and the content within it go hand in hand in that how your content is structured plays a significant role in your search engine rankings. Hard-to-read fonts with unpleasant colors, including spacing errors, sizing issues, and crammed content, make it difficult for customers to navigate through causing the website to lose customer engagement. To fix this problem, it is suggested to use clean and pleasant layouts, fonts, and colors to increase customer engagement and search engine ranking.
Improving your website’s design and layout goes a long way and can lead to business growth and success! Spyderserve is all about helping small businesses like you get the boost they need in today’s tech-savvy world to succeed with affordable tools and resources to achieve their business goals. Visit our services page or give us a call at (229) 269-4108 to learn about how we can help you achieve an enhanced web design.