Social Media Marketing Tips for Small Business

 When using social media to advertise your business, products, or services, the goal is to catch the attention of the viewer long enough for them to stop scrolling and look at what you have to share. Although videos are pretty popular these days to market to the masses, focusing on videos as your main form of advertising may sound ideal. To really market to the masses, it is best to have a combination of both text photos and videos to get the best out of your marketing efforts.

The Benefits of Videos

• From Facebook Lives to Tick Tock videos, you can tell that video marketing is pretty popular, but have you wondered why? Videos are ideal for delivering a lot of information in a short amount of time that is easy for viewers to understand and take in compared to reading the same information in paragraph form.
• Videos are a creative way to increase your social media engagement and can be used on different platforms. Compared to text photos that are usually used for specific uses, videos can be used on multiple platforms for multiple purposes. They can be added to your website, newsletters, and YouTube, allowing you to market to larger audiences. 
• Videos do take a bit of time to create compared to text photo posts, but it may be worth the investment due to their many great advantages. 

The Benefits of Text Photos

After reading about how great videos are, you may have forgotten all about what text-photos have to offer. Text photos can still be engaging when crafted well. 

 Text photos do not take a lot of time to make and are easily scannable compared to the time it takes viewers to watch a video.

Although text photos are convenient for both you and your viewers, incorporating a mix of photos and videos can enhance your social media strategy and open the doors to a lot of great opportunities for your business. To learn more about ways to enhance your marketing strategy, visit our services page or give us a call at (229) 260-4108.