When using social media to advertise your business, products, or services, the goal is to catch the attention of the viewer long enough for them to stop scrolling and look at what you have to share. Although videos are pretty popular these days to market to the masses, focusing on videos as your main form of advertising may sound ideal. To really market to the masses, it is best to have a combination of both text photos and videos to get the best out of your marketing efforts.
After reading about how great videos are, you may have forgotten all about what text-photos have to offer. Text photos can still be engaging when crafted well.
Text photos do not take a lot of time to make and are easily scannable compared to the time it takes viewers to watch a video.
Although text photos are convenient for both you and your viewers, incorporating a mix of photos and videos can enhance your social media strategy and open the doors to a lot of great opportunities for your business. To learn more about ways to enhance your marketing strategy, visit our services page or give us a call at (229) 260-4108.