Out of date.Your website could have out of date information. While this may not seem like something to stress over, having an up-to-date website is important for your customer to understand who you are and what you have to offer. If your website information is out of date, this can create a lack of trust that your customer has in you. If you don’t care enough to keep it updated, then why should they care enough to give you business.
It’s not as accessible as before. Access on your website is important to the customer. If your website isn’t easily accessible then that could mean you won’t have new customers coming in. Ensuring your website is easy to navigate and all pages are functioning makes the customers experience easier and better.
Content is lacking. If content is lacking on your website this means you no longer are in charge of the narrative. By being as informative as possible, your company is able to express the importance of your business and why someone needs to go with your service or product.
Your website is not ranking on search engines. Ranking on search engines like Google, Bing, and Yahoo! is important to ensure your business is getting recognized by customers looking for a service like yours. Not ranking on those search engines can be the cause of many things; lacking content to support keywords, not enough information on what your business is, and even just photography. Having a website that is up to date with the times means your ranking on search engines can increase.
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