Ariel Fortson - August 20, 2021
Do you want to improve the way you do business or your overall business? Do you see some things that can be improved but are not exactly sure how to go about it? Although change can be daunting, do not back down. It takes strength to be a business owner. You have what it takes, but you do not have to do it alone. Plan with intention and meet challenges head-on to make your business better. Take the opportunity to meet with your team to discover better ways to do business through the different perspectives available by your team.
The best way to sort out the ways your business can improve is by doing a SWOT analysis. With this method, you and your team can discover in-depth what you all can do to contribute to a better way of doing business. SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats. With these categories, your business can face the problems head-on and find ways that your business can improve which will provide many benefits in the long run!
To start such a task, make a chart or bulleted list for each category and begin brainstorming. Whether you are an established business or new to the world of business, having a clear idea of what you are capable of and what stands against you as a business; is essential to your longevity and marketing strategy.
Start with the positive. What are your strengths as a business? Maybe your team members contribute to your business’s reputation of excellent customer service. Maybe your team provides better quality products than competitors. Any of these things are good things to include to get your list started.
Next, take a look at your weaknesses. What aspects of your business are putting you at a disadvantage in the marketplace? A weakness could be not having a website, not being as competitive as your competitors, or the lack of skills or technology. Discovering the weaknesses of your business can be disheartening but do not worry; there will be an answer once the analysis is complete.
Going over the strengths and weaknesses handles the internal aspects of your business. The last portion of the SWOT analysis will go over the external factors that contribute to your success.
As you begin to list the opportunities, look for factors that cater to things your business can take advantage of to succeed. For example, your business may have a good reputation which leads to attracting more business. Other opportunities can also be things you have not considered, such as the state of the market concerning your services and products. Does your business cater to the demand in the market? Will this be on ongoing demand? Considering these factors will direct you in what opportunities that you need to take advantage of.
Lastly, the threats. Threats are factors beyond your control that can potentially harm your business. Threats can be shifts in government regulations, the economy, or new technology, products, equipment, or services that put your business at risk.
Once you have gone through the SWOT analysis, you probably have found things you never anticipated being a problem or an opportunity for your business. Now that you have faced the hard things that are up against your business, you may be in a better position to succeed once the right effort and focus are in the right places.
Going back over the list, find ways to use your strengths to maximize opportunities and minimize threats. For example, your team may be technology savvy. Use that to your advantage to market via social media to make your business more competitive among other businesses. You can also use the opportunities that you identified to minimize your weaknesses or threats. Doing so could look like using your good reputation to reach a larger audience by incorporating a website to sell your products and services to more people.
Once you have met your challenges head-on, they turn out not to be as intimidating as they appear. The SWOT analysis can help your business grow and succeed. Plan accordingly for your business’ needs to make your dream of owning a successful business a reality. If you happen to need assistance with growing your business via a website or social media for your business, Spyderserve is here to help. Whether you are a small business; an established business; or new to the world of business; we work to bring web technologies and marketing concepts to you to help your business grow and succeed.