When developing your website, it’s important to keep consistent branding. When you visit a website, see a pamphlet, or drive by a store, the first thing you notice is the branding. This includes everything from the colors, logos, fonts, and more. If your website’s styling is different from other forms of media, it may be difficult for customers to identify the brand, thus potentially losing sales.
Many experts recommend that you have an in-house style guide to base branding decisions on. These style guides can be as simple as a list of colors and fonts or a complex booklet containing rules and guidelines.
Contact us for more information on developing your brand’s styles.