Ariel Fortson - July 20, 2021
Are you looking for more unique ways to generate more for your business? Generating leads can help you achieve your goals, as more leads result in more profit for your business.
A lead is a marketing action used to increase sales as your business comes in contact with potential customers or clients that show interest in what you are selling. The process of a lead starts with a conversation. When a business initiates a conversation with a potential customer, the goal is to share information about your products and services that would drive them to make a purchase. In this process, you are offering education and advice to build trust in your client or customer that would make them feel safe to buy from you.
Apart from that, how exactly do you make those conversations happen? Initiating conversation with potential customers can be done in several different ways; in fact, there are 10 cost-effective ways to generate more leads!
Use the pages on your website to influence viewers to make an action. This could be a call to action for them to make a phone call or fill out a contact form. The goal of this is to gain the contact information of potential clients and customers so that you can stay in touch to build trust that would later turn into a sale.
Content is a great way to drive traffic to your website, which will result in generating more leads. You want to create informative content that will catch the attention of your audience. Informative content could look like answering a common concern or question, or providing more information on a service or product that you provide.
Get the word out about the great content you have; announce its posting date so that others can check it out! Posting a new article announcement will drive viewers to your website, which will also create more leads.
Run a giveaway contest to generate a ton of email and social media leads in a short period of time. This contest does not need to be extravagant. All you need to do is offer a prize (this can be a free product or service, or a gift card) in exchange for participants’ action in referring a friend or sharing a post.
This is SEO (search engine optimization) work. Search engines use keywords to rank websites on their site. When a keyword is searched, you want your business to be the first to pop up on the results page. To do that, you want to have a blog that answers questions, uses keywords, and is informative. Such content will not only catch the eye of potential customers and clients but also search engines like Google that want to rank you first.
Setting up a Google My Business account will give your business a better chance of being seen on the results page on search engines. Google My Businesses comes with a map, contact information about your business, and a place where reviews for your business can be created and seen. This cost-effective method of generating leads lays all of your business’ information out on the table for your users and allows a better experience on their end!
LinkedIn is a business social networking website where you can engage with businesses and new clients that already have an interest in what you do. Take advantage of this great opportunity to post content that will drive them to your website. You can also use the LinkedIn chat box feature to start a conversation with interested businesses and potential clients and customers.
Engage with new leads at networking events and in social media groups like Facebook or LinkedIn. Use these opportunities to market to them by answering questions, offering services, or posting content that would lead them to your website.
Adding an email signature to your email is a great way to put your business’s contact information in front of your client or customer to generate leads. In the signature, you can add your business’s website and phone number.
Use the contact information that you have to reach out to customers. Email marketing is a great way to keep in touch with customers and to update them about any new updates, products, or services your business offers. Not only does Email marketing ensure engagement with your customers, but also gives your business a presence to create brand awareness. Brand awareness builds trust that eventually leads to sales.
To generate more leads, all you need to do is know how to start the conversation. It is as simple as that! If you happen to need help getting these resources: a website, a social media account for your business or setting up a Google My Business Account, we are here to help. Spyderserve takes pride in helping small businesses like you grow by bringing web technologies and marketing concepts on a budget you can afford.