Choosing a Domain Name

Updated on 11/29/2023

Choosing a domain name for your website is as important as the website itself. Without a recognizable domain name, customers may have a hard time finding your website or remembering your company name. It’s important to keep in mind that a domain name is part of your company’s brand. Spyderserve has put together a list of items to keep in mind when choosing a domain name for your website. 

Choose a domain name that is easy to type.

Most domain names include the company name, location or industry.

When choosing a domain name, keep in mind that other top level domains (TLDs) may be available. For example, while example.com may cost upwards of a thousand dollars, example.net may only be sixty dollars. There are many industry and country specific TLDs that may be a better fit for your website, and these don’t affect your search ranking. The important thing to keep in mind is to choose the most clear and cohesive domain version available. 

Keep it short.

A good domain name shouldn’t exceed around four words, include any misspellings or contain numbers/dashes. Anything more complicated than that runs the risk of a customer mistyping the url thus not discovering your website or business. 

Use keywords.

Use keywords that are related to your business to make it easier for customers to find you. For example, if your website caters to those interested in candy or sweets in the Valdosta area, a potential domain name might be “valdostasweets.com” or the company name.

Choose a domain name extension that fits.

Keep in mind that domain extensions are just an abbreviation. Refer to the list of extension below and decide what you think will fit best for your website: 

• .co : an abbreviation for company, commerce, and community.
• .info : informational sites.
• .net : technical, Internet infrastructure sites.
• .org : non-commercial organizations and nonprofits.
• .biz : business or commercial use, like e-commerce sites

Choosing a domain can be easy as long as you follow these helpful tips for choosing one that works best for you. Spyderserve is happy to help assist in making that decision, contact us today for more information.