Kaitlyn Baich - June 2, 2020
Fueling the growth of your business can be tough when first starting or when you don’t have a plan for the next steps. With the growing age of technology, there are certain things your business just can’t ignore anymore. Businesses need to make use of the technology sitting right in front of them to ensure their business grows and maintains continuous success.
Social media has become the new platform for communicating with customers. A heavy social media presence can make your business sore from one stage to another. To communicate with the newer generation is to ensure your business will have continuous customer interactions. Social media needs to have a consistent schedule of posting for followers to see your business is informative and reliable.
Authenticity and communication are number one when using social media to grow your business. You have the ability to reach out to other businesses for collaborations or actually message your followers to see what they want out of your business.
You may be thinking, “Why does my website need articles? What do I need to be communicating, I am not the news?” Your website does need more information than just what products you have to offer. Pushing out relevant content through your website can increase ranking on search engine websites like Google or Bing. By providing more information than just the product, you are communicating with websites like Google that you have knowledge to share with someone googling something similar to your website’s purpose.
This also creates a sense of trust with your customers. By providing them with extra content regarding the benefits of your product or advice on how to use a product or service, you are telling them that your company wants to ensure they succeed.
The creation of videos and photos to post on your website or social media is a growing art for effective communication. Rather than having several numbers in a paragraph explaining why you are better than your competitors is not effective for the reader. Creating infographics, videos, and just having a photo to go along with your information puts the face to the name for customers. Having a graphic will give your possible customers an idea of what your company had to offer them.
Videos are a way for a customer to learn something new. Whether it’s a step by step on how to style one of your products or how to put together a table, it is likely the video will get views.
Have you ever got an ad for a store you’ve never heard of on Facebook? Well, there is a way to see why you are getting those ads. Most times the store is looking for customers in a specific age range or in near-by cities.
Generated ads through websites like Facebook, Instagram, and even your local newspaper can make a big difference on what kind of customers you get. Through those websites, you can specialize ads to people from various ages, backgrounds, and cities. Knowing your audience, or customer, is a very important skill every business owner must know about. To know your audience is to grow your business because you know who to reach out to when trying to sell your product or service.
If you don’t have a focused goal on what you want your business to be in the next 5, 10, 20 years, then utilizing the technology you have at your fingertips won’t work as well for you. Being focused and having an end goal for your business should be your number one priority in growing your business. Utilizing “old-school” products that have been repurposed for the growing use of technology, planners and notebooks can create a schedule and help you keep track of what you are looking for in the years.